Digital and Social Media Analytics Blog

How Did Fans React To The ‘Bountygate’ Decision and The Tebow Trade?

Posted on March 23, 2012 by Steve Kwon — No Comments ↓

New Orleans Saints Head Coach Sean Payton is suspended for the entire 2012-13 season.

“Free Sean Payton.”

That is the rallying cry for fans in New Orleans after Roger Goodell’s shocking decision to suspend Saints Head Coach Sean Payton for the entire 2012-13 season for his involvement in ‘Bountygate.’ In addition, the NFL commissioner fined the Saints $500,000 and took away second round draft picks in 2012 and 2013.

NFL Commissioner Roger Goodell

The ‘Bountygate’ controversy came at a bad time for the NFL; the league is trying to improve its image regarding player safety. While most observers expected punishments to be handed down as a result of the Saints’ bounty program, many were surprised at the severity of the repercussions. Jimmy Johnson, commentator and former NFL coach, took to Twitter to express his disgust about Goodell’s edict. Some think the NFL is getting soft. A writer from men’s lifestyle magazine Manolith expressed this sentiment:

The forefathers of the NFL are laughing about our pansy culture. The emasculation of the American male. It continues today.

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Posted in General Sentiment's Blog, Steve's Blog

The Topics Referenced Most Often Alongside The Oscars

Posted on February 28, 2012 by Steve Kwon — No Comments ↓

 

We looked at the topics that were referenced the most alongside mentions of the Oscars on Twitter and found Harry Potter, not The Artist, was associated most often with the ceremony. Fans of the fantasy franchise were extremely disappointed when Harry Potter was snubbed by The Academy once again. The film was nominated for Best Makeup, Best Visual Effects and Best Art Direction. These categories were mentioned the most among all of the categories. Many people were upset that Alan Rickman, who portrayed Professor Snape in the Harry Potter series, was not nominated for Best Supporting Actor. Rickman was the most referenced actor on Twitter in discussion about the Oscars. Harry Potter’s Oscar failure wasn’t just noticed on Twitter. Joal Ryan of E! Online mentioned that even the Shrek franchise won an Oscar.
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Posted in General Sentiment's Blog, Steve's Blog

Against All Odds: The Parallels Between Bérénice Bejo and Oscar Winner Juliette Binoche

Posted on February 24, 2012 by Steve Kwon — No Comments ↓

Bérénice Bejo in The Artist

The 84th Academy Awards will be held this Sunday, and like every year, people are scrambling to figure out which performers will be taking home the famed Oscar statuettes. This year, Hollywood experts are more befuddled than ever about who is going to win. To help them out, we’ve put out a betting guide that combines nominees’ odds of winning with General Sentiment’s Social Media and Twitter Sentiment data.
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Posted in General Sentiment's Blog, Steve's Blog

What Super Bowl Rings?: Tim Tebow Generates More Social Media and Twitter Mentions Than Rodgers, Brees, Eli and Brady Combined

Posted on January 13, 2012 by Steve Kwon — No Comments ↓

Apparently, having a Super Bowl ring doesn’t count for much anymore — at least in Social Media. With all the hype and hoopla surrounding Denver Broncos quarterback Tim Tebow, one would think that he would be near or at the top of Social Media conversation among NFL quarterbacks, but would anybody have expected Tebow to have generated more Social Media and Twitter mentions this season than Aaron Rodgers, Drew Brees, Eli Manning and Tom Brady combined? As improbable as that sounds, that is exactly what happened. The chart below compares Tim Tebow to the other quarterbacks remaining in the NFL playoffs according to daily Social Media and Twitter Volume from the start of the 2011 regular season through January 11, 2012.

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Posted in General Sentiment's Blog, Steve's Blog

Global Mood Dips in 2011

Posted on December 30, 2011 by Steve Kwon — No Comments ↓

In our inaugural Global Mood Index Report, we found that News Media was much more negative this year than Social Media and Twitter. That is because people like to talk more about their personal lives and everyday things than global, national or sensationalist news events.

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Posted in General Sentiment's Blog, Steve's Blog
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