Digital and Social Media Analytics Blog

Predictive Analytics – Who Will Click, Buy, Lie or Die

I wrote a post about the General Sentiment report on Blackberry 10 Daily Sentiment on my blog. I usually blog about things like CEO success habits, but I also do a lot of book reviews. I thought this book review was more appropriate on the General Sentiment blog.

Imagine being able to predict what will happen. Imagine having psychic powers to know what will sell or what stock will go up or down. This ability is becoming closer to reality than you may think.

I read Eric Siegel’s book, Predictive Analytics – The Power to Predict Who Will Click, Buy, Lie or Die. (The last word certainly caught my eye.) General Sentiment is a social analytics company, so it is often used for predictions.
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10 Ways MediaMatch Changes the Media Buying Game

Every so often, an application comes along that changes the way businesses function. For example, personal computers didn’t make much sense for business until word processing became easy and spreadsheet and accounting programs could be added onto the same hardware. Enter MediaMatch: a game changer in media.

It’s said that 50 percent of all advertising is wasted, but you never know what 50 percent to cut. So, brands just keep throwing money at it. Instead, focus your ad buy better. Here are 10 ways MediaMatch does that to help you save time, save money and increase revenue:

1) All rating points are no longer created equal. Shared affinities across brands and shows offer unique engagement insights and actionable information.
2) Agencies can provide a “brand rating point” for clients, leveraging MediaMatch to create engagement opportunities.
3) Break ratings ties by identifying larger populations amongst shared environments. In other words…
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Posted in General Sentiment's Blog

Dimon in the Rough

When the “safe” bank loses $2B overnight, is it time for reform?

Jamie Dimon, CEO of JPMorgan Chase, crowned “America’s Least-Hated Banker” by The New York Times Magazine less than two years ago, took a major Sentiment hit following Thursday’s announcement that JPMorgan lost $2B in just six weeks due to a “mistake.”

That figure is still growing. The New York Times is reporting losses reaching $3B already, and the Wall Street Journal predicts the total could reach $5B before the full impact is felt.

Dimon claims these losses are due to a failed hedging strategy — not risky trading with taxpayer-insured dollars. However, calls for regulation have surged in the past few days.

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“So You’re Telling Me There’s a Chance?”

If you have been paying attention to the news lately, then you must have heard about the $540M Mega Millions jackpot at least once. Major media outlets and social networks have been full of people’s wishes for richness. Would having half a billion dollars plopped on your lap overnight bring ultimate happiness? I would certainly argue that money is not the supreme good in life, but it can’t be denied that it would help many along in their personal quests. Regardless of how much we talk about fortune, the meaning of life, the ups and downs of winning the lottery, none of it masks the great commotion the jackpot is causing on the Web.

Below is a graphic showing the level of discussion surrounding the Mega Millions lottery. The graph includes all mentions of Mega Millions on Twitter in the days leading up to the jackpot. Discussion reached a frenzied pitch yesterday at 146,300 mentions, and Volume will undoubtedly continue to increase today and over the next few days.

Discussion levels for Mega Millions Jackpot leading up to drawing

Discussion about the Mega Millions lottery has skyrocketed above 140,000 mentions as of yesterday.

“So you’re telling me there’s a chance?” Yes, there is always hope. On a related note, let’s all be thankful our current lottery isn’t structured like some others we have seen in popular culture. Among all the frenzy of the lottery hype — who wins and who doesn’t — remember what is important in life; remember who you are.
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Posted in General Sentiment's Blog, George's Blog

How Did Fans React To The ‘Bountygate’ Decision and The Tebow Trade?

New Orleans Saints Head Coach Sean Payton is suspended for the entire 2012-13 season.

“Free Sean Payton.”

That is the rallying cry for fans in New Orleans after Roger Goodell’s shocking decision to suspend Saints Head Coach Sean Payton for the entire 2012-13 season for his involvement in ‘Bountygate.’ In addition, the NFL commissioner fined the Saints $500,000 and took away second round draft picks in 2012 and 2013.

NFL Commissioner Roger Goodell

The ‘Bountygate’ controversy came at a bad time for the NFL; the league is trying to improve its image regarding player safety. While most observers expected punishments to be handed down as a result of the Saints’ bounty program, many were surprised at the severity of the repercussions. Jimmy Johnson, commentator and former NFL coach, took to Twitter to express his disgust about Goodell’s edict. Some think the NFL is getting soft. A writer from men’s lifestyle magazine Manolith expressed this sentiment:

The forefathers of the NFL are laughing about our pansy culture. The emasculation of the American male. It continues today.

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Posted in General Sentiment's Blog, Steve's Blog
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